Black Canyon’s useful tools help make stronger connections with your consumers.
Strong relationships with select Midwest ranchers give us consistent access to the best cattle.
Get the information you need, quickly with our Customer Support Documents.
We lead the way in understanding consumer preferences and the resulting changes in purchasing behaviors.
National Beef® has the answers you need to meet new consumer needs.
Our step-by-step videos and cutting guides make training easy & consistent
Position your operation for success with our program support and training.
Appeal to a new generation of shoppers.
The National Beef® IMPACT program is designed to complement changing consumer trends, helping to drive trial at your meat case and ensuring you have the tools you need to win in your marketplace.
Our program has identified innovative beef cuts that match changing consumer preferences and provide you the opportunity to increase sales and profits by ag to these trends.
We provide you with step-by-step cutting guidance, that includes videos and guides, to make training easy and consistent. And our impactful point-of-sale will educate and drive awareness of these cuts.
View Our IMPACT Brochure
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