The natural fit to meet your needs.
Cleaner, Safer Beef for our Customers.
World Class Solutions supported by Midwestern values.
Innovative Merchandising answers Consumer Trends.
Certified Premium Beef is superior in quality and taste with a higher level of juiciness, tenderness and rich flavor. This Upper Choice brand delivers the marbling, trim and taste that chefs, retailers and gourmets prefer.
We know Certified Premium Beef merchandising is essential to your success; that’s why we’ve created comprehensive program support. We provide complete marketing materials at your disposal, including fully branded point-of-sale and ad graphics.
View Our Retail Program
Certified Premium Beef offers appealing and customizable merchandising materials that can be leveraged to enhance your customers’ dining experience and drive loyalty for your operation.
View Our Food Service Program
From retail labels and in-store signage to Food Service menu graphics and server guides, Certified Premium Beef point-of-sale merchandising supplements your sales efforts.
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